Australia is a beautiful country filled with remote journeys and natural beauty that can kill you. Spiders? Definitely kill you. Those rocks? Yep. Kangaroos? You’re already dead. ARB builds purpose-built gear for purpose-driven customers. ARB's bumpers are not designed around looking tough (that's a byproduct) they're designed to provide better recovery points, attach additional lights for night driving off-road, providing better clearance, and then being tough looking.